The project analysed the market and its potential for companies aiming to provide financial products to the African diaspora in Europe. We began by examining the total addressable market size and the most promising markets and sectors for Diaspora Direct Investment (DDI) products to enter. Secondly, we investigated the investment interests and habits of members of the diaspora. Thirdly, we identified the biggest challenges when trying to mobilise the diaspora and reflect on lessons from existing stakeholders. Our conclusion suggests some potential strategies to overcome these challenges.