GCC Public Diplomacy Communication Strategies in Africa

Public diplomacy (PD) is essential for improving diplomatic relations, and the Gulf Cooperation Council (GCC) states have strategically utilized PD in Africa to enhance their soft power and economic opportunities. This report examines the PD initiatives of Qatar, Saudi Arabia, and the UAE in Kenya, Nigeria, and South Africa, offering recommendations to navigate cultural diversity, media differences, political sensitivities, and trust issues for sustainable partnerships and growth.

PROJECT YEAR

2023-2024

 

PROJECT PARTNER

Teneo

STUDENTS

RESEARCH THEMES

  • Arts and Culture, Diplomacy, Information and Media, Religion