PROJECT YEAR
2023-2024
PROJECT PARTNER
Teneo
Public diplomacy (PD) is essential for improving diplomatic relations, and the Gulf Cooperation Council (GCC) states have strategically utilized PD in Africa to enhance their soft power and economic opportunities. This report examines the PD initiatives of Qatar, Saudi Arabia, and the UAE in Kenya, Nigeria, and South Africa, offering recommendations to navigate cultural diversity, media differences, political sensitivities, and trust issues for sustainable partnerships and growth.
2023-2024
Teneo