For many years, feminists have observed a tendency for commitments to gender equality to 'evaporate' in development bureaucracies. While public statements have been made pledging to make the advancement of gender equality a goal, they have translated into practice only with difficulty. My analysis argues that the World Bank's recent approach to gender equality constitutes an attempt at establishing a consensus over the regulation of the economy; a tempered version of neoliberalism that carries a feminist face.