team from asia
DigiBridge: Empowering Youth through Specialised E-commerce Education to Bridge the Digital Literacy Gap and Accelerate Economic Development in Rural Areas – A Case Study on Cambodia: This project aims to address the critical issue of youth empowerment in the digital age. It centres on the persona of Dina, a young woman from Kratie Province, Cambodia, whose family business struggles to adapt to the digital economy due to a lack of digital literacy and resources. DigiBridge envisions creating a digitally inclusive society where every young person has the opportunity, skills, and access to participate fully in the digital economy. The project targets youth in rural areas, female youth, and youth engaged in the Micro, Small, and Medium Enterprises (MSMEs), aiming to reduce poverty, promote quality education, and foster sustainable economic growth. The program includes comprehensive digital literacy and skills training, a specialised digital skills curriculum for e-commerce, marketing, and finance, and the establishment of support networks for youth like Dina. With the support of private sector investments, government grants, and international organisations, DigiBridge aims to create a scalable model that can be adapted to various contexts, ultimately empowering youth like Dina and driving economic development in rural areas worldwide.