On 28 November 2024, the Global Governance Centre hosted a scientific discussion with Professor Svitlana Ovcharenko that revealed the relationship between the rational and the irrational, the logical and the aesthetic in political communication. 

The war that Russia started on the European continent, attacking Ukraine in 2022, has become not only the world's leading political event of "direct action", but also the point of no return to the world of traditional ideas about universal criteria for the success of global political communication. The speaker highlighted that in these dimensions, there is a significant share of emotional components that are used by culture and art. 

The event addressed traditional political communication tracks and whether they consider irrational ways of interpreting and creating messages in international interaction. The speaker also outlined conceptual approaches to international interaction that should be emotionally abolished to overcome the path of pre-war to post-war political communication.

The aim of the discussion was to form a set of questions for further research and a set of topics to be discussed in public communication involving media resources.

Speakers

• Svitlana Ovcharenko – Geneva Graduate Institute
• Ella Mamontova – National University "Odesa Law Academy" (was not able to attend due to air raid alert in Ukraine)

Moderators

• Eliza Urwin – Geneva Graduate Institute