Brindusa Burrows, Founder & Chief Executive Officer of The Ground Up Project, has over 20 years of international career experience working in business and corporate affairs for global corporations (JTI), international organizations (UNECE, IFRC), international non-profits and think-tanks (CASIN, World Economic Forum, IOC) and as a serial entrepreneur (The Ground_Up Project, The Ground Up Centre).

The Ground_Up Project is the deal-sourcing platform for sustainability. It is a financial technology company and a leading platform for environmental projects under $10 million. It achieves scale through its proprietary Value Compass, which analyses and scores projects to match investor requirements.

In November 2015, Brindusa shared her views on Dukascopy TV about the role of small and medium enterprises in tackling environmental issues. She said that parts of the environmental problems are solved by charity. Nevertheless, she highlighted the fact that there was, at the time, a tremendous amount of innovation focusing on solutions for environment and sustainable development in other part of economy around the world.

In 2015, the market for 15 clean technologies only was already estimated to be one trillion dollars in developing countries. Thus, the objective of the Ground_Up Project is to assemble the largest amount of information about small environmental enterprises, such that they can match it with investors' preferences and help them accelerate the decision-making to invest in environmental projects.