event
anthropology and sociology
Friday
02
May
wine tasting

The globalization of wine

Boris Pétric
, -

Geneva Graduate Institute, Maison de la paix, room S4

Part of Alessandro Monsutti's seminar, Topics in Globalization and Postcolonialism,  his guest Boris Pétric, will give a talk on the Global Wine Alliance:  An Ethnography of the New Transnational Elite in Hong Kong.

 
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The globalization of wine

Boris Pétric's presentation will focus of the anthropological significance of the new wine rush coming from China since 2010. 

Fine wines experienced a new phase of expansion, which expressing two different phenomena: a social transformation inside the Chinese society, and the emergence of a transnational elites sharing global luxury commodities with Western elites.   He will describe and analyze how Hong Kong became in two decades the Wine global hub by organizing strategic conditions for emerging global social Trust by different actors coming from all over the world. He will also share some clips of his documentary film “Chateau Beijing”

Boris Petric is a social anthropologist and film maker. He belongs to the Centre Norbert Elias (France) and created la “Fabrique”, a place dedicated to visual anthropology in Marseille.  Since 2011, he has studied the transformation of wine production, consumption, and regulation in a context of globalization. He is particularly engaged in ethnographic fieldwork on the transnationalization of the wine economy through relations between France and China.

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