Effective Advocacy: How to Design your Strategy

Action Days are Executive Education open innovation workshops that foster co-creation of actionable solutions to global challenges.

How to design and manage an effective advocacy campaign?

In a highly competitive environment, campaigners constantly strive to attract attention from their target audiences. In this context, an effective campaign requires a focused and strategic approach.

Why does strategy matter? Many campaigns fail because they lack focus. A strategic approach to advocacy is crucial to allocate resources where they deliver the highest impact.

✔️ This workshop will give you the tools to start designing, developing and running advocacy campaigns.


Key Takeaways


  •   Define campaign objectives that matter

  •   Experiment steps to develop an effective strategy

  •   Learn how to set-up targets and objectives that are measurable

  •   Gain practical skills through an immersive methodology




25 January 2019, 9:00 - 17:00


300 CHF (lunch provided)


Guillemette Carlucci, Senior Programme Officer
41 (0)22 908 45 08 | actiondays@graduateinstitute.ch

Guest Speaker


Lukasz Bochenek


Lukasz M. Bochenek

Managing Director, Leidar Switzerland and Co-Director Executive Certificate Advocacy in International Affairs

Who should attend?


Any mid-senior to senior professional who currently works - or aspires to work - in advocacy in a global context.

It can especially benefit those with communications, legal, public sector and non-profit leadership backgrounds, as well as those in private companies, including those who oversee communications, public affairs or sustainability initiatives.