MINT027-3 | Spring | 3 ECTS

Crisis Communication

27 & 28 March 2020 - Online | This 3 ECTS workshop provides students with a methodological approach of how to deal with reputation management of firms and organizations in situations of crisis. It will go through a five-step process for handling crisis communications, showing students how to deal with and respond to media, build effective messaging strategies, and identify relevant response strategies. A large part of the workshop is dedicated to actual situations where the students work through a scenario, are interviewed on camera and receive critiques for the handling of events.