Advocacy in the Time of Disruption: Harnessing the Power of Big and Small Data

Leadership Action Day
 

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Big data offers huge opportunities for advocacy professionals. It helps identify the stakeholders that matter and understand their agendas, and can accurately measure the impact of campaigns. Done right, it can define the success. Done wrong, it can call into question the relevance of an organization
 

Objectives

After this session participants will be able to:  

  • understand the role of big data in advocacy
  • distinguish between digital campaigning and running campaigns on digital platforms
  • develop advocacy measurement and evaluation frameworks
     

Guest experts

  • Dr. Lukasz M. Bochenek, Managing Director, Leidar Switzerland and Co-Director Executive Certificate Advocacy in International Affairs
     

 

Who should attend?

Advocacy and communications professionals from NGOs, IGOs and international companies

 

How to register?
 

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5 December

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1 day
(09:00 - 17:30)

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300 CHF
(lunch provided)

 

Please make your payment using the Weezevent form below. You registration will only be finalised upon receipt of payment of the registration fee.  Limited number of seats available.

 

 

If you have any questions please email: actiondays@graduateinstitute.ch

We look forward to seeing you at Villa Barton, 132 Rue de Lausanne, Geneva.